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Nudge: Improving Decisions About Health, Wealth, and Happiness Cass R. Sunstein, Richard H. Thaler
Publisher: Yale University Press

This is precisely the idea behind Richard Thaler and Cass Sunstein's book, Nudge: Improving Decisions about Health, Wealth and Happiness. The simplest example of a successful nudge is making the default option a positive outcome – as with auto enrolment. Nudging—prompting people to do what is good for them—was made famous in Nudge: Improving Decisions About Health, Wealth, and Happiness by Cass Sunstein. Nudge: Improving Decisions About Health, Wealth, and Happiness. €�Nudge: Improving Decisions about Health, Wealth, and Happiness,” by Richard H. Nudge El libro Nudge fue elegido por The Economist como mejor libro del año en el 2009. New Haven, CT: Yale University Press. I have recently finished reading an interesting book entitled Nudge: Improving decision about Health, Wealth and Happiness. The underlying premise of the book, Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H. Apparently the 2008 book 'Nudge: Improving Decisions About Health, Wealth and Happiness' by Richard Thaler and Cass Sunstein is now required reading for the coalition front bench. Autor del Libro: Richard Thaler y Cass Sunstein. Perhaps we should all follow suit. I think of Nudge (by Richard Thaler and Cass Sunstein) as the "applied" version of Predictably Irrational.